Miami, FL - Prince Royce, Latin music’s hottest rising star, is bringing his unique brand of Bachata music to the masses this month with an exclusive up close and personal performance of his top tracks, including hit single “Stand By Me”, as part of Walmart’s Acceso Total series. His performance can be viewed at Walmart stores and online at: walmart.com/accesototal, starting July 1st.

Royce’s “Stand by Me”, a bilingual Bachata version of the 1961 Ben E. King classic recently reached #2 on Tropical Radio and #1 in Digital Tropical Single sales, and remained there for several weeks. The track has received such wide acceptance that besides being played on Spanish-language and bilingual radio stations in the United States, it is also getting significant airplay on top Hip Hop/Popular music stations in the country, marking the first time Bachata is played on English-language radio.

In order to demonstrate the unique energy and appeal of the genre, Royce shot a brand new “Stand By Me” video in which Bachata dancing is prominently featured. It can be viewed at princeroyce.com,

The month of July also brings a number of important TV performances for the artist, including Sabado Gigante on July 10th and Premios Juventud on July 15th, both to air on the Univision Network (check local listings for channel and schedule in your area). Given the fact that Royce is a new artist, it is a major feat to be asked to perform on a major award show like Premios Juventud.

“I am so honored to have been invited and beyond excited to be performing on the same stage as some of today’s most important Latin artists,” Royce says. “This is such a great time in my career. Walmart Acceso Total, a brand new video, Sabado Gigante and Premios Juventud performances. . . it is all part of what I always dreamt I would be doing someday, and I am so blessed and thankful that it is coming to fruition,” he adds

Prince Royce is signed to renowned producer Sergio George’s, Top Stop Music label, with Sony Music distribution.

For more information about Prince Royce, go to:princeroyce.com,

Walmart’s Acceso Total is an original Hispanic performance series where you get up close and personal with your favorite artists. You can check out live performances, exclusive interviews and behind-the-scenes footage from original in-studio sets - all filmed exclusively in HD. Log on to http://walmart.com/accesototal for headlining acts, noteworthy new artists and all the latest music releases.