New York, NY - This week, Latin Music’s hottest new artist is getting an extra push from MTV as they spotlight Prince Royce as their ‘PUSH’ artist of the week by airing his “Corazon Sin Cara” video as well as artist promo spots, exclusive interviews and content on MTV and MTV.com. This marks the first time, MTV has featured a Latin artist as part of their “PUSH’ campaign.

Each week, MTV selects a new ‘PUSH’ (Play Until Someone Hears) artist to promote. The artists and bands range from up-and-coming artists to more established acts. During an artist or band’s ‘PUSH’ week, MTV uses its massive on-air and online reach to bring fans unparalled access to the week’s artist ranging from live performances, music videos, interviews and exclusive footage. Previous “PUSH” artists have included BoB, Jason Derulo, Trey Songz and Drake.

The ‘PUSH’ campaign could not have come at a better time for this 21 year old Dominican New Yorker whose debut as a recording artist in the Latin music industry has been phenomenal.

In just a few months, Prince Royce has succeeded in garnering radio airplay and the top spots on the most important charts in the industry with this self-titled first album, which dropped on March 2, 2010. Besides being nominated for a Latin GRAMMY® (for Best Contemporary Tropical Album), “Prince Royce” has also been certified Gold in the US and Puerto Rico by the RIAA (Recording Industry Association of America).

Thirty-one weeks after its release, the album is thriving at the top of the charts, holding on to the #1 spot on the Tropical Album Sales chart for the fifth consecutive week and the #3 spot on the general Latin Album Sales chart for the second week in a row in the US and Puerto Rico, according to Soundscan.

“Stand by Me”, the first single off “Prince Royce”, reached #1 on Tropical Radio as well as #1 in Digital Tropical Single sales. The track has received such wide acceptance that besides being played on Spanish-language and bilingual radio stations in the United States, it is also getting significant airplay on top Hip Hop/Popular music stations in the country, marking the first time bachata is played on English-language radio.

The album’s follow-up single “Corazón Sin Cara” was recently released on US Latin radio and is currently the #1 track on Tropical radio in the country according to Billboard and Soundscan.

Prince Royce is signed to the Top Stop Music label, owned by Gregory Elias and renown music producer Sergio George, with Sony Music distribution in the US, Puerto Rico and Mexico. In Spain, the album is available under the Blue Moon Records label; in Italy, France and Switzerland under the Planet Records label; and in Colombia under the Codiscos label.

For more information about Prince Royce, go to:princeroyce.com